Idea Napkin No. 2

1. I am a 21-year-old college student working hard now so I don't have to later in life. My biggest skill is my outgoing personality. I'll talk to anyone about anything. In life, it is about who you know, not what you know. I have worked hard to make as many connections as I can while in college and plan to continue networking. My great work ethic allows me to complete both my college work and a full-time job at the same time. I aspire to be happy in life. Cliche, yes. But true. As far as this business venture goes, my aspirations are to help get rid of vapes from people who don't need them. Young adults have an addiction to them that needs to be solved. Helping other people has always been something I have cared for, so having that incorporated into my business would make me extra dedicated to it.
2. I am offering the chance for people to get rid of their vape addiction while receiving a benefit in return. Working with insurance companies, I will reach a deal that allows people to turn in their vapes to me, fill out a form, and in return they get a discount on their health insurance. After collecting enough data, I can stay in the market if a competitor comes along that has a solution to the vape epidemic. I will sell my database to them so they can see exactly who to market their product to.
3.The demographic I am offering this service to are the young adults late in high school and in college around the United States. Particularly Caucasian males and females between the years of 18 and 24. What do all my customers have in common? Simple: a vape addiction.
4. Customers will see value in my service for two reasons. The first is that it is free. Nothing sells like free. The second is that it provides a solution to their vape addiction. They get rid of a bad habit and actually receive a benefit in return. On the business to business to side, another business will use my information because it will be a complete analysis of who has a history with vaping and who could use their product, whatever it may be. Another plus is that it will save taxpayers money as less people will need health-related treatment for vape side effects.
5. Our core competencies are helping others and getting rid of a bad addiction in our youth's hands. The simplicity of our business model is what sets us apart from everyone else. It takes less than five minutes for someone to fill our online form and mail in their vape. If they are out and about, they can drop it off at one of our locations. It is quick and efficient. While the repurposing of the vapes is still in the beginning stages, once an idea is provided we can work towards reselling the free inventory we receive. It's a win-win. Also, as more studies come out showing vapes are having a negative impact on the environment, we can also market the fact that we are an environmentally friendly company.

Feedback Memo:
- The first piece of feedback I incorporated is saving taxpayers money. If less people are sick from vapes, less people are going to hospitals with these problems saving taxpayers money.
- The second piece of feedback I incorporated is helping the environment. As studies start to come out showing the negative side effects of vaping on the environment, more people will have a motive to get rid of them. This helps my company in the public eye, as we are seen as "green."