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My prototypical customer is a young American in college. They are more likely to be a male, however females do make up a good chunk of my target segment as well. It is also worth noting that high schoolers are a good portion of the market as well, but college students are the primary target. Involvement in a fraternity is highly likely for my customer. These 18 to 25 year old males will not have any children. They spend most of their free time doing homework or at the local college town bars. Their hobbies include watching sports, playing video games and socializing at bars/clubs any chance they can get. Some of them might have jobs, but the majority of them will not have a lot of money in their bank accounts. Their families will tend to be richer though. These people will feel as if they are invincible for most of their young years, however they will soon realize that this is not the case around the older age range of 23-25. Alright I’m done being formal here. For lack of a better description, my customer will be your typical Brad, Chad, or Thad. You know, the Caucasian kids wearing throwback basketball jerseys at a bar (not a good look by the way) with some faded jeans and a toss up between ruined Adidas trainers or some used-to-be-white high top Chucks. Their favorite music artists are Travis Scott and DJs producing awful dubstep remixes of perfectly good songs on Soundcloud for their 254 followers. Many of them will claim to be addicted to fitness, but they are really only in the gym because they feel guilty about last nights binge drinking and chain smoking of Juul pods. Disclaimer: that is not how the gym works. If they’re not out on the town or in the gym or skipping class, they’re cooped up in their frat house playing video games with the boys or watching TV shows like Rick and Morty. But they can never just enjoy the TV show, because they’re too busy constantly refreshing their phone to see if the $5 bet that their brother Vlad told them to put on a Division 2 Peruvian soccer team is going to hit. When that team inevitably loses, they’ll call their pledge and yell at them to hurry up with the pods they sent them to purchase 3 minutes ago. Finally, the pledge will return and Chad can escape from reality for a moment with ole reliable: Juulio, Lil Juuli Vert, Buzz Lightyear, Juulius Caeser, Kendrick Juulmar. And that, my friends, is where I come in. 

The commonality between me and my target customer is we are the same age and are college students. I believe this is a coincidence because the lifestyles we live are completely different. While I am a 21 year old Caucasian male (who regrettably did wear a basketball jersey to a bar once), I spend my time a completely different way. I also do not smoke in any form, binge drink regularly, gamble my money, etc. But this commonality is a good thing, as it gives me the chance to be in the same environments as my customer, allowing me to study them further and get a strong sense of who they really are.