Testing the Hypothesis (Part 2)

Who: I have found that people who vape underage could potentially fall outside the boundary if their parents are unaware that they vape. If this is so, then the underage people have no motivation to give up vaping because they are not paying their health insurance. However, if the parents are aware, they fall within the boundary because the parents can have the final say in what happens to the vape. The only business that would need to be worked with for my idea are health insurance companies. They fall within the boundary because it is in their interest to give people a discount who turn in their vapes. If their clients aren’t vaping, their clients will incur less health problems throughout the course of the year, meaning the insurance company has to spend less money to cover their doctor’s visits, medicine, etc. 

What: The need I’ve identified (giving up vaping) is about as straight forward as they come. However, I’ve found that it goes hand in hand with another need, making money. The selling point that I have found convinces people is receiving compensation for kicking their bad habit. People know they need to give up vaping, but the motivation comes from the health insurance discount. Without one need, the other fails to be sustainable. 

Why: The underlying cause of the outsider’s need is different than those inside the boundary. The insider has the need because they can benefit from a win-win situation – getting rid of their vaping habit and saving money on health insurance. The outsider, one who is underage or uninsured, doesn’t pay for their health insurance so they are not motivated by a reduction in their health insurance. It simply doesn’t apply to them. However, they still may be motivated enough by the vaping bans and side effects to want to take action without a financial compensation.

Inside the Boundary                                        Outside the Boundary

Known Vapers (i.e kids who vape with their parent’s knowledge, legal age vape purchasers, etc.)	Underage Vapers who are not purchasing their vapes/their parents don’t know they vape, Uninsured vapers
To give up vaping for a health insurance discount	To give up vaping for no reason substantial to the person
The need exists because as more and more cases appear showing the deadly effects of vaping (and more bans are placed on vapes), the more motivation people have to get rid of their vapes. We can boost this need by offering an incentive like healthcare discounts.	While the vaping bans and side effects are motivation for most people, some people still choose to not kick their old habit as the motivation of health insurance benefits doesn’t apply to them.